Lee Petra Grebenau discovered her innate passion for fashion and art at a young age. She graduated with honors from “Shenkar,” one of the top fashion design colleges in the world, and simultaneously founded her intimate atelier which attracted exclusive clientele by word of mouth. In 2016, the brand expanded its activity outside of Israel and is now available worldwide (USA, Canada, Australia, Singapore, China and HK, South Korea, Turkey, and more). In 2021, she launched Allure; a collection of made-to-order couture gowns for pre-wedding celebrations and beyond, available exclusively online.