S/s 2021

The story behind the collection

The new ‘La Vie En Rose’ collection symbolizes romance and love. This year, as we are starting to see light at the end of the pandemic tunnel, life will be about the celebration of love. Edith Piaf’s famous, timeless song “La Vie En Rose” speaks about seeing life through rose-colored lenses, finding beauty in every day, like you do when you fall in love. This sense of love and optimism is what I wanted to convey in the aesthetic of this collection. Embracing the opening up of the world, seeing couples finally celebrate their love to the fullest. The collection comprises of 11 gowns. Each meticulously designed and crafted with utmost attention to detail. Each gown meant to capture its bride’s radiance and timeless beauty as she walks down the aisle. The singular thread that runs through the collection: contemporary sophistication. From princess cut skirts to fitted mermaid, the gowns are exquisitely hand-embroidered and beaded with crystals, pearls, and flowers. The collection includes veils, headpieces, detachable bodysuits, sleeves, overskirts, and many of the gowns contain two bridal looks–something that I love creating for my brides. The La Vie En Rose collection is all about making dreams come true. With love, Lee Petra Grebenau

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