I have chosen to call my new 2021 bridal collection “LA BELLE EPOQUE”. The beautiful epoch is a term for a period of optimism, economic and technological prosperity, and artistic flourishing that prevailed in Europe in the late 19th and early 20th centuries. At that time, the style of art and design that dominated was called Art Nouveau. This art movement was influenced by many motifs of nature, and this is primarily my inspiration for the collection. Although we are in a period of a global pandemic, social distancing and other restrictions in so many fields, I chose this name that reflects an opposite period. The truth is that my dedicated team and I started working on the collection before this started, and due to the restrictions, and the shutdown, we had to stop working on it for a while because we devoted all of our resources to working on bride orders. About two months ago I decided that it would be right to continue the collection, and to not give up because of the virus. My team worked around the clock to finally launch it, and for that I am grateful. I think that in these difficult times it is more important than ever to dream, and I am sure that soon we will be able to return to a normal life; fly abroad without worries, go to a concert and get married with all the people we love by our side. I am proud and excited to launch “LA BELLE EPOQUE” S/S 2021 collection. With love, Lee Grebenau